It’s almost impossible to do business these days without an email address. While it can be tempting to try and save funds by using one of the many free email options available, when you’re running a business it’s important to have a professional email address, and it will be well worth the dollars you spend. This is why.
Maintaining a professional image
In business, maintaining a professional image is important for keeping your customers’ trust and appearing credible online. When potential or existing customers contact you with questions, or if you reach out to them or to other businesses, using an address like email@example.com definitely looks more professional than firstname.lastname@example.org. Routing your email through your business’s domain name shows that your business is well-established and genuine, and is likely to make customers feel more comfortable dealing with you.
Clear link to your website
A professional email address using your domain name makes it easy for customers to look up your company and your website for more information. This also contributes heavily to reassuring them that you are a legitimate and established business, and engenders trust. It’s a great marketing asset too – any email you send, or any time you leave your contact details with someone, you’re also giving them an easy link to your website.
Reduce the risk of being marked as spam
Exactly because anyone can sign up for a free email address quickly and easily, they are frequently used by spammers, and as a result are often viewed with suspicion – this is why having a professional email address connected to your own domain is such a trust marker. Some spam and malware filters will automatically disable, or reroute to Junk Mail folders, emails from providers like Hotmail, for example. A professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can.
Organise your emails by purpose
Organising your incoming mail by assigning particular email addresses to departments or purposes – for example email@example.com, firstname.lastname@example.org – not only helps you from the perspective of managing your workload, but adds credibility to your business by further reinforcing that you are an established presence